PHYSICAL AND HEALTH EDUCATION FACING THE TECHNOLOGY CHALLENGE

Aim. This essay aims to signal up the detrimental effects of sedentary behaviours determined by extensive use of technology. Material and methods. The paper is a survey of the most relevant data related to physical inactivity consequences with a specific reference to the Eastern Europe countries. Results. There is no doubt that children and young people will prefer the technology and its commodities, but they need to be encouraged to practice exercise, to control their posture and weight. Physical activity favorably influences on mental health and reduces the incidence and severity of diseases and pathological conditions, such as cardiovascular disease, type II diabetes, osteoarthritis, osteoporosis and obesity. Conclusions. Promoting physical activity as a healthy life style component in schools and in universities targets the enhancement of vigour, resilience, employement and social outcomes for graduates and comunities.

pleading for an integrated teaching binomial: health education and physical activity, aiming to develop a resilient workforce and to keep alive the moral values related with constant effort.
Physical inactivity accounts for more than 5 million deaths each year globally (Lee et al, 2012). The estimated proportion of mortality due to physical inactivity ranges from 19% in Malta to 1% in Bangladesh. Selfreported physical activity levels vary substantially around the world as well, with 6 countries reporting 90% or more of the adult population reaching the 150 minutes/week recommended by the World Health Organization and 16 countries reporting 40% or less of the population meeting physical activity recommendation (Pratt et al, 2015). Romania reported 75% of adults (age 18 + years) reaching the recommended physical activity amount with 68 percents for women and 81 percents for men. Also the report estimated that 10.3% of deaths in Romania are related to physical inactivity, comparing with 9% worldwide [22]. Ukraine has one of the lowest percentage of mortality associated with physical inactivity (4.9%) in Europe and the lowest in the Eastern Europe region. % country Fig. 1. Mortality associated with physical inactivity (%) According to report from the Organization for Economic Cooperation and Development (OECD) entitled "Health at a Glance: Europe 2012", obesity in Europe has more than doubled over the past 20 years in most EU countries, for which data are available (OECD, 2010). In addition, the report explains that physical activity among European children tends to drop significantly between the ages of 11 and 15 years. Only 20% of children practice physical exercises regularly (OECD, 2012). Some researches suggest that children's fitness is in decline because of falling levels of incidental activity, not because of falling levels of participation in sport or other organized activities. Many children practice sports but don't get enough of other forms of activity, things like walking to school or playing in the backyard (Sweet, 2005).
Researchers and physicians, and even non-specialists in physical education and sports domain recommend regular physical exercises for their substantial and sustainable health benefits. Physical activity favorably influences on mental health and reduces the incidence and severity of diseases and pathological conditions, such as cardiovascular disease, type II diabetes, osteoarthritis, osteoporosis and obesity (Ciomag, Dinciu, 2014).
Promoting physical activity as a well-being component in schools and universities targets at enhancement of vigour, resilience, employement and social outcomes for graduates and comunities. Further, health is conditioned by our own habits and behaviour and the accumulation of positive and negative effects in health and well-being is for over the life-course. Therefore cognitive acquisition related to a healthy and active lifestyle would be useful support for physical activity. Improved well-being of youth should contribute to reducing school and college/university dropout in the short term, strengthening personal confidence and cognitive function, improving educational efforts and enhancing employability. Integrating physical and health education in preventative strategies would have a real effect on reducing the occurrence of physical and mental disorders and co-morbidities associated with these later, over the life time.
Physical education and sports instructors should have a supporting and encouraging attitude and motivate students for physical effort. The satisfaction gained from exercising can eventually become a motivation in itself, especially when the effort has positive effects on enhancing perceptions of health and overall well-being.
A way to mediate the i-Generation fascination for technology and the beneficial effects of physical activity are the exergames. The energy expenditure from exergaming is similar to skipping, walking or jogging on a treadmill (O'Louglin, 2012) being preferred by children who are already overweight or obese. The main critic against using these means in replacing traditional physical activities is that turns over more energy than sedentary gaming, but not as much as authentic sports, are mainly indoor activities and over time children lose interest in exergaming due to the repetitive nature of some of the games (Bailey, McInnis, 2011).

Discussion.
Among technology use consequences posterior musculature atrophy could be mentioned, because prolonged sitting position and postural deficiencies associate with "text neck". Bending the head forward and down in a hunched position over a device for typing or gaming causes a higher pressure in the spine. This pressure increases with every degree of head flexing; at 45 degrees, the head exerts 22.5 kg comparing with 5.5 kg in normal position (Hansraj, 2014).
Poor posture can have wide-ranging detrimental effects on our body, the most common being: shoulder, neck, and back pain, degenerative disc diseases, kyphosis, tension headache, restricted breathing, depression, increased stress and diminished levels of energy (Peper, Lin, 2012). A hunch posture compresses the internal organs restricting their function and making the body appear heavier.
A bad posture has not only physical consequences, but psychological also: an upright, open, expansive posture is associated with power, self confidence and good mood. When sitting in a collapsed position and looking downward to a smart phone or other screen device, participants in a study found it much easier to recall hopeless, helpless, powerless, and negative memories, than empowering, positive memories (Scutti, 2014).
The contemporary society creates a perfect paradox, promoting, besides this physical effortless life style, idealized bodies, personifying everlasting youth and beauty. The manipulative use of technology in advertising creates unrealistic images of ultra-thin women bodies and muscular, fit males.
Often youth and children are the targets of advertising for high-calorie, high-fat snacks and sugary drinks. The goal of these ads is to sway people to buy these high-calories foods, and often they do. Children are easily tempted by instantaneous pleasures, e.g. sweets, candies or chocolate bars, and they are not necessarily in a position to balance their short-term satisfaction versus their long-term consequences. Companies are exploiting this lack of self control and discernment by the way they provide information to consumers and, for children, it is not easy to understand the permeable boundaries between education, advertising and entertainment .
Research shows that exposure to food advertisements produces significant increases in calorie intake in all children and the increase is largest in obese children (Halford, 2007;Montgomery, Chester, 2009). The role of parents is to watch and balance children's diet and therefore their personal example is decisive. A child who has overweight parents, who eat high-calorie foods and are inactive, will likely become overweight too. However, if family adopts healthy food and physical activity habits, the child's chance of being overweight or obese is reduced (Pop, 2013).

Conclusion
A sedentary life, in conjunction with an increased calories income renders negative influence on new generation's body weight. Overweight and obesity is growing to global proportions, and require urgent and coordinated prevention measures. Education and healthcare systems are attempting a weak counterattack to this aggressive epidemic and to culture of consuming, which pushes rising generation towards greedy lethargy (Pop, 2013). An increased number of adequate physical activities, spending time outdoors, healthy lifestyle programs, or cutting out unhealthy food and beverages in children's meals are a few examples of remedial measures taken in schools and in families.